BISSELL has a lot of heart for pets. Leveraging the brand’s heart tag brand element to represent this sentiment served as the core of the new brand identity that helped launch them into the pet care space with two new products.
The cat was almost out of the bag, but first - some suspense! Juxtaposing the creation of our pet tag alongside subtle reveals of our our product was an exciting way to speak to the fact that something special was taking shape.
Meow! BISSELL Pet Care took over Meow Parlour, an adoptable cat cafe in New York City with the help of beloved cat dad, Austen Kroll!
After garnering excitement for the new brand + product launch, we elevated BISSELL’s feature video content as warm lifestyle paired with dynamic on-screen supers to celebrate all that our product could do for pets and their parents.
During the identity development process, it was so much fun to imagine the different ways our budding brand could take shape - emphasizing moments of care and connection with overlapping elements + our heart tag, celebrating playful cat behavior as they interact with our brand lockup, and more! Check out the live storefronts for CleanWell™ and HydrateWell™!
Despite never having owned a cat myself, I can confidently say that a litter box and pet water fountain now hold a very special place in my heart. From the initial stages of imagining what BISSELL Pet Care could look like to bringing the brand to life (and getting some cat nail art to commemorate the moment!) this process was so incredibly rewarding.
Creative Director: Nathan Bobey | Senior AD: Amelia Carney | Senior CW: Henry Kook